It seems everybody is jumping into the mashup platform game these days. Just yesterday, Broadsoft pumped out a release announcing their new developer program. According to the release, the new Broadsoft Xtended Developers Program “allows software developers to integrate BroadSoft’s carrier-grade voice applications with unified communications solutions and leading Web-based business and consumer applications such as Facebook and Salesforce.com. ”
Also mentioned in the release was the creation of the Xtended Marketplace, a site where developers can post their mashups, and market them to carriers. According to Broadsoft’s Omar Paul, “Already, some developers have been engaged by our service-provider customers after posting their mashups on the Xtended Marketplace. That’s what sets our developers program apart from others: We have a customer base of hundreds of service providers and millions of end-users willing to pay for new apps that add value to solutions they use every day.”
Carriers are mostly aircraft carrier sized businesses that have trouble steering more than 10 or 20 degrees of their current course, while developers tend to be jetskiers wake jumping outside the carrier’s path. I can’t say that I’ve ever had a great experience, as a developer, marketing applications to a carrier. It makes for good PR that “some developers have been engaged by service-providers”, but the question that is left unanswered is whether the carriers will respect these “engaged” developers in the morning.
Who’s making money from these telecom mashups Broadsoft?