I’m going to judge BarCamp Radio 1 a success. This morning’s session on Converged Billing, ably led by BT’s Jonathan Jensen, was enjoyable, informative, and very very interactive. Frankly, I had no idea that billing could be such an engaging topic. As Jonathan pointed out, the bill is the single largest touch point that any carrier has with their customers. Networks fail rarely, but customers receive a bill every month. Focusing on the design of the bill, and the customer reaction to the bill, is an area which potentially could pay huge dividends.
Listen to the call. Especially note some of the ways that BT is changing their billing in order to increase customer satisfaction.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
