“Reviewing” an unused product

by alec on February 20, 2008

I frequently get asked to review products, which I enjoy doing.  Editorializing non-stop gets old after a while!  Yesterday, however, I was asked to "review" a product on the basis of a press release.  I declined and told the requester that I would be happy to review the product if they wanted to send me a review copy.  After all, what value is a product review if you haven’t actually seen or used the product?

Take this posting in the same vein as "what is a journalist", and "when is a blogger a journalist". 

Alec Saunders is the Vice President of Developer Relations for BlackBerry maker Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.

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