Wednesday, January 2, 2008

Abramson the Kingmaker

by alec on January 2, 2008

You've got to hand it to Andy Abramson.  He's got a finger in every pie at some of the most innovative voice startups in the world. He hobnobs with the who's who of the VoIP world ranging from big carriers to tiny startups and everywhere in between.  And, to top it all off, VoIP-News named him to their list of the top 20 VoIP influencers for 2007

Perhaps the greatest testament to Andy's influence, however, is to be found in the list itself.  No fewer than 7 of the folks listed on that list are in some way related to or clients of Andy's agency, Comunicano.

Not bad.  Not bad at all.

And congratulations to my friends Jeff Pulver, Thomas Howe, Lee Drysburgh, the Digium Team, Stephane Marceau, Craig Walker, and James Body, all of whom were similarly recognized.

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VoIP breeds creative business models.

by alec on January 2, 2008

This morning Illumio popped a couple more free calling companies in my personal feed.  It's a sign of the times.

FreePhoneLine.Ca offers free phone numbers and service in Montreal and Toronto, to the first 5,000 subscribers to sign up.  Long distance calling to most major cities in Canada is also included at no additional cost, as well as enhanced voice mail and find me follow me.  The only time you ever pay these guys is to make an international long distance call.  Obviously this is a major loss leader promotion, since the DIDs and terminations in Canada must be costing them something.  One wonders what the 5001th subscriber will pay.

Adcalls.com is offering global, free calling.  The only catch?  You'll get a text message advertisement at the end of the call.  Their business model is to sell calling card packages to would be advertisers, and then deliver their advertisements when users use the calling cards. 

When minutes are nearly free, margins suffer.  That's when the creative business models start to pop up. 

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Facebook applications as promotional tools

January 2, 2008

FaceReviews takes Sony to task for their Santa Snowglobe application.  Sony had a good idea for a way to spread the Sony brand throughout Facebook, and then because of poor execution, was only able to achieve 450 installs during the holiday season.  Rodney Rumford explains why. At iotum we attempted the same strategy as Sony [...]

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