The non-profit Pew Internet & American Life project regularly cranks out incredibly valuable market research. Their latest study on Teens and Social Media is no exception. It compares use of different kinds of social media between boys and girls, and the different media channels they use.
To give you an idea of the quality of the data in the report, here's one table that caught my eye.
That there's a pronounced shift in media usage underway in the next generation shouldn't be any revelation. However, the fact that the telephone is still such an important part of their lives was quite surprising to me. My view has been that teens are primarily text and IM communicators.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
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> My view has been that teens are primarily text and IM communicators.
maybe for the opposite sex. But voice is far and away the leader for same-sex teenage gabbing.