Marketing Facebook applications.

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For Facebook marketers, Rodney Rumford has a couple of choice items up on FaceReviews this morning:

1. His Facebook Marketing and Apps slides from the graphing social conference in October are a worth a look.  They're a basic overview of all the ways you can market a Facebook application.
2. His interview with the creators of SendHotness (the most viral application in the Stanford Facebook class) is pretty interesting too.  The SendHotness guys have done a couple of counter-intuitive things in their application which really sent installs through the roof.  Measurement is the key to everything they say.

Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.