Previous solutions included logfile analysis, or handset based metrics collection. Both of these have scalability or bias issues. Amethon's Mobile Analytics product family uses a proprietary ‘wireline capture’ technology which allows mobile web traffic to be analyzed without the need to 'tag' each page or analyse web server logs. The result is higher quality analytics, with less user disruption.
The system can also do mobile handset brand and model analysis, mobile handset screen resolution analysis and mobile operator and country analysis.
According to Dean, "if your readers are creating mobile websites they are going to get it straight away. They will love it because currently they are only able to get about 10-40% of the information available using Amethon Mobile Analytics by using log file analysis. Log file analysis is a faulty method and something that hasn’t been done in the desktop browser space for over 5 years."