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Day 2 of the Canadian Institute Social Media conference

It's day 2 of the Canadian Institute Social Media conference.  It's a fascinating group of attendees and presenters, mostly drawn from some very large Canadian organizations – government agencies, banks, and media companies.  I'm pretty sure that I represent the smallest organization in the room. 

The presentations are pretty interesting.  Yesterday's presentation from Yahoo's Hunter Madsen was about the breadth of ways that Yahoo is using social media.  Dynamite stuff.  Today the Bank of Nova Scotia's Michael Seaton presented MyVault – their social networking and financial advice site.  And right now, Yahoo's Geoff Ramey is talking about using social media for recruiting.

It's super cool to see the ways that social media is being used by these companies.  I wonder how my little presentation on creating thought leadership positions with blogs will be received in this environment?  Does the Government of Canada need a thought leadership campaign? (no… that's not a rhetorical question!)

{ 4 comments… add one }

  • Joseph Thornley December 5, 2007, 9:18 am

    Alex,
    I'm sitting here watching your presentation and I can assure you, the people around me from the really big companies are taking lots of notes. Being big sometimes means that you are preoccupied running what you already have. But that doesn't mean that they lock their imaginations away. And your presentation is surely giving them them lots of content to spark new ideas about what they can do in their own companies.
    A great presentation. Thanks for sharing it with us.

  • melissa witt December 7, 2007, 7:33 am

    I live & work in the U.S. and have been wondering how Canadian organizations have been implementing social media into their marketing & communications strategies.

    I wish I would have known about this week's conference earlier — I would've loved to make it up there. Do you happen to know if this conference will be offered again soon? I'm familiar with the American Conference Institute, an affiliate of The Canadian Institute.

    In your opinion, was the conference an overall success? Was it well attended? For networking purposes, were there over 100 participants? I'm trying to get some solid details so that they can hopefully help build my business case to travel north for training in '08.

    Thanks – Melissa

  • Alec December 7, 2007, 7:56 am

    Hi Melissa,

    I'd sum it up as high quality content and high quality attendees. The numbers were small. There may have been more than 100, but there definitely weren't 150. Contact Lina Badih at Canadian Institute to find out when she's planning to offer it again. She was talking about "next years conference" when I chatted with her Wednesday afternoon.

    A

  • Lina Badih December 19, 2007, 10:59 am

    Hi Melissa,

    If you send me your contact info, I can keep you posted on next year's Social Media conference, which will probably be held in June 2008. I can provide more details after the holidays. I can be reached at l.badih@canadianinstitute.com

    Happy Holidays!

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