Thursday, November 29, 2007

Social Media: A Canadian Institute event

by alec on November 29, 2007

I'll be speaking next week at the Canadian Institute's Conference on Social Media.  Chaired by my friend Joe Thornley, this event is a how-to for businesses wanting to employ social media tools as part of their strategy.  My talk is on thought leadership strategies and blogging.

 

{ 0 comments }

Elwood a Truphoner; New Facebook App too!

by alec on November 29, 2007

Dean Elwood has finally let the rest of the world know that he's now a Truphoner.  I knew in October, at VON, but he's only now chosen to make the news public.  Congratulations to Dean, and also to the Truphone team.

The other thing that slipped out yesterday was Truphone's new Facebook application.  Dean says:

There are several click to call/callback/speak type applications already on Facebook. The differentiator here, and the interesting part about this application (and also the hardest part) is that we’ve embedded a JAVA based softphone right into the heart of Facebook. This makes the experience from a user point of view seamless with the Facebook environment. The user never leaves Facebook, they speak into Facebook. Additionally, the "call me" button for this application is not restricted to your own profile page – it functions as a Facebook attachment, which means it can be dropped onto a friends Wall, or added to a Facebook mail message or any other attachment-accepting application which exists on Facebook now or might do in the future.

Try it.  Head to my Facebook profile, and click the green Call Me For Free button.

{ 0 comments }

iPoque: it's official. Skype is the winner.

November 29, 2007

Germany-based iPoque has recently published an internet traffic study covering everything from file sharing networks to streaming video and voice.  According to iPoque, any discussion of VoIP protocols is probably moot.  While VoIP itself accounts for just 1% of internet traffic, the vast majority of that traffic (a 30:1 ratio in Germany) is Skype. Standards based [...]

Read the full article →

Three lessons we can all learn from Sears Canada

November 29, 2007

You may remember a couple of postings I wrote from the summer of 2006 about how Sears Canada had forgotten their brand promise.  The essence of what I wrote was that Sears, by quietly abandoning their commitment to service, had become no different from the legions of other big box stores in the market.  Ordinarily I [...]

Read the full article →
Alec on LinkedIn Alec on Twitter Alec on Facebook Calliflower on Youtube RSS Feed Contact me