http://www.saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-adds-keyword-targeting An outcome-driven leader, proven technology product developer, and marketer with over 20 years of hands-on experience including start-up, small and large business environments, and the board room. This is my blog. Thu, 26 Jan 2012 17:15:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/#comment-5624 3 Facebook Flyers Advantages vs. Google AdWords « PR, New Media, GTD - Lines from Lee Thu, 25 Oct 2007 03:43:03 +0000 http://saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/#comment-5624 [...] for something in particular and are inclined to click some link to go to some other web site. As Alec Saunders says, there is more likely to be an intent to buy, which may “bias advertisers in favor of Google [...] [...] for something in particular and are inclined to click some link to go to some other web site. As Alec Saunders says, there is more likely to be an intent to buy, which may “bias advertisers in favor of Google [...]

]]> http://www.saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/#comment-5623 Alec Wed, 24 Oct 2007 07:44:04 +0000 http://saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/#comment-5623 I agree Lee, which is why I've been experimenting as well. I agree Lee, which is why I've been experimenting as well.

]]> http://www.saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/#comment-5622 Lee Aase Wed, 24 Oct 2007 07:35:10 +0000 http://saunderslog.com/2007/10/23/facebook-adds-keyword-targeting/#comment-5622 Alec - I agree with your point about people being in the search mode when they use Google, and therefore much more likely to click a link that would take them to another site. I think advertisers SHOULD be biased in favor of Google AdWords right now, but should experiment with Facebook Flyers. It will be interesting to see what case studies might come out of Facebook Flyers, because I would think that for some applications having people see an ad BEFORE they search might be effective, especially since you don't pay unless they click. I wouldn't be the whole farm on Facebook Flyers, but the good news is they should be relatively cheap for those experimenting early. Alec – I agree with your point about people being in the search mode when they use Google, and therefore much more likely to click a link that would take them to another site. I think advertisers SHOULD be biased in favor of Google AdWords right now, but should experiment with Facebook Flyers. It will be interesting to see what case studies might come out of Facebook Flyers, because I would think that for some applications having people see an ad BEFORE they search might be effective, especially since you don't pay unless they click. I wouldn't be the whole farm on Facebook Flyers, but the good news is they should be relatively cheap for those experimenting early.

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