Tuesday, October 23, 2007

We'll be doing a little load testing on the iotum FREE Conference Call application tomorrow afternoon.  I've invited 39 of my friends to join me on a test call.   With a little luck, the facebook viral gods will turn my 39 friends into 390 or so as they each tell two friends and so on and so on and so on… We'll be paying homage to the Breck Girls, if you're old enough to remember them. 

So, if you would like to join us, and you're on Facebook, please feel free to add the following conference call to your schedule.  Invite two friends too!  It promises to be fun, and it should only take 10 or 15 minutes. 

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Montreal's Mobivox is making news again this morning, with the appointment of Nitzan Shaer as COO.  Shaer will also join the Mobivox board.

Shaer's background?

  • EIR at IDG Ventures in Boston
  • Head of Skype Mobile, where he led development and marketing efforts that made Skype available on leading mobile phone platforms, including Nokia, Motorola and Windows Mobile.
  • Product management at Microsoft where he managed development of three emerging businesses in the company's embedded and mobile division.

Does this presage marketing agreements with handset manufacturers?  Perhaps.  Mobivox is somewhat unique in that it requires no cooperation from handset manufacturers to go to market.  Or possibly  Mobivox is trying to forge a stronger relationship with Skype as they begin their push into the handset space. 

Either way, it will certainly be interesting to see how this plays out. 

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Quality and Rapid Development

October 23, 2007

Rapid development tools like Ruby on Rails are enabling development teams to crank out code at phenomenal speeds these days.  Case in point: iotum itself.  We had built the iotum Relevance Engine using Python, which had been a tremendous productivity improvement over prior generations of tools.  When it came time to build our Facebook FREE [...]

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Facebook adds keyword targeting

October 23, 2007

News leaked out yesterday that Facebook had added keyword targeting to Facebook Flyers.  This is a welcome step.  Like Lee Aase, I started experimenting with them to see what kind of results could be achieved.  I targeted a couple of flyers to people who said they were interested in Business or Networking, which dramatically narrows [...]

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