The Season 2 opener of the Dragon's Den had been sitting on my PVR for a week when I finally sat down to watch it last week. I didn't see any of Season 1, but after all the hype I decided to see what this program was all about. The premise is simple — every week entrepreneurs pitch their ideas to a panel of five wealthy people, and the winner is the idea that gets funded.
In this episode:
- Mastermoves Core Trainer — a simple ab trainer and videos, which has sold 1,500 units already.
- Bikini Zero — a website that offers tech news delivered by bikini clad girls, with advertising projected on the bikinis.
- Ultimate Sports Puzzles — sports trivia puzzles sold at the check out stand at your local grocery.
- Banana Guard — a plastic sheath that protects the bananas in your brown-bag lunch from being mashed. Over 700K sold to date.
- Adult/Baby Toilet Seat — A toilet seat with a hidden baby seat in the lid.
- Automatic Closing Fastener — a new zipper for pants with a button attached to the handle.
- Goatee Guide — a men's shaving template for producing the perfect goatee.
- Rockpower – The Solar Powered Rock – you'll have to figure this one out for yourself.
- Rhinobag – an inexpensive collapsible dumpster, sold at retail.
Frankly, I didn't think much of the show.
- Most of the contestants ideas were one of dorky, stupid, or easily copied (a web site that projects advertisements on bikinis? C'mon CBC!).
- There are too many entrepreneurs presenting which means that the Dragons offer very little insight into their thought processes. In most cases the reason for rejection was that the entrepreneur was asking for too high a valuation, which, given the small asks and the advanced stages of some of the businesses, left one with the impression that the Dragons are simply greedy.
- Finally, the winning concept, the Rhinobag, won because the Dragons had all rented dumpsters in the past to solve their personal garbage disposal problems. But how often does an ordinary person rent a dumpster? Large scale residential trash disposal is a small segment out of the overall waste disposal business, and these very succesful entrepreneurs should have been able to spot that.
Sorry guys. The Dragon's Den isn't worth missing a hockey game, or an episode of House or BattleStar for. As they say on the show, "I'm out".