Apparently the big online giants, sensing a win in the mobile world, are experimenting with the use of "pop-up" advertising on mobile devices. One of the reasons the Google Adsense model has been so powerful and well accepted is contextual targeting. It makes the ads pertinent, and unobtrusive. Let's hope the mobile advertisers take a page from Googles book, and figure out how to do this unobtrusively. I can think of few things more annoying than the current pop-up advertisements we see on the web today.
Advertising on mobile phones
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