Josh Bernoff wants us all to stop talking about "users", and instead refer to the people who use the products we all create in this industry as people, customers and friends. Amen. The other term which I have spent years trying to erase from my vocabulary is "consumers". The people who use our products aren't "consumers", they're customers… people… and friends.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
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