That giant sucking sound many web properties feared as Facebook gobbled up their users may, in fact, be the sound of their own sites inhaling added revenues. New data from Quantcast suggests that existing web properties who choose to build Facebook apps are seeing a spike in the traffic on their old sites. Hmmm…. I guess the question of whether to view Facebook as competition or a partner has been answered for these folks.
It's not that surprising, though. Given Facebook's undeniable popularity, viral distribution model, and high page rank it makes sense that anchors planted there would lead back to the host site.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
{ 2 comments… read them below or add one }
Just popped in from TecheMeme and I wanted to say I really like the new site redesign!
Thanks! Sam and Deane did an awesome job on it.