My good friend Tom Howe is savage in his criticism of Ooma, and then, in Aspirin or Penicillin, follows up with a good generic post on pain points in business. I don't necessarily agree with all of Tom's criticisms, but given the veil of secrecy the company has thrown up about some aspects of its product, it's easy to see why bloggers have nearly universally thumbs-downed this product. That's a failure of the company's marketing programs, and nothing more. An intelligent outreach program could have mitigated the negative sentiment which now has the potential to turn into an outright disaster for the company.
Ooma’s PR failure
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