The Jajah team pulled off a bit of a coup yesterday, announcing a relationship with eHarmony which will see the dating site deploy Jajah click-to-call buttons on users profiles. The idea is that users will be able to click and have an immediate call with a potential relationship interest.
As the Red Herring article points out, it is these kinds of new services that are the future of voice, and not commodity service. In this case, the Jajah API (which apparently few companies know about) is being used to weave telephony into the basic business processes of eHarmony. The services stack has flipped upside down. Where voice calling, in a Voice 1.0 world, was the application, in a Voice 2.0 world the application is the application (dating, in this case) and Voice is simply a service supplied to the application.
Very cool. Nicely done Jajah team. It's a lesson that SunRocket should have learned.
Alec Saunders is the Vice President of Developer Relations for BlackBerry maker Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
