Jeneane Sessum's musings on Social Application Optimization are well worth a read. She writes:
Simply put, Social Application Optimization is making the most of a company's presence across social applications in concert with tools, technology and social participants themselves. It is giving businesses maximum visibility and brand exposure through positive interactions with social participants.
It's a far reaching idea, with echoes of the Cluetrain Manifesto in it. SAO is not about the mechanical stuff we think of in Search Engine Optimization. SAO is about people interacting with people. So in some ways, it's what we already do. Companies that blog, for instance, are already interacting with their customers that way. It's just not done within the walled garden of a social networking application.
It's also a return to the days of the corporate people on networks like the Usenet, and FIDO. Executed well, valuable relationships could be built in those forums. Executed poorly, a company's reputation could be left in tatters.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
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