http://www.saunderslog.com/2007/05/10/rim-repositions-for-consumer-touts-battery-life/?utm_source=rss&utm_medium=rss&utm_campaign=rim-repositions-for-consumer-touts-battery-life An outcome-driven leader, proven technology product developer, and marketer with over 20 years of hands-on experience including start-up, small and large business environments, and the board room. This is my blog. Thu, 26 Jan 2012 17:15:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.saunderslog.com/2007/05/10/rim-repositions-for-consumer-touts-battery-life/#comment-4911 anon Thu, 10 May 2007 13:50:38 +0000 http://saunderslog.com/2007/05/10/rim-repositions-for-consumer-touts-battery-life/#comment-4911 RIM has always paid attention to power consumption. In fact, the BlackBerry 8800, although slim, could probably be even slimmer but they opted to include the largest capacity battery a BlackBerry has ever shipped. Definitely a good call if GPS and media are power hungry. I'm actually quite curious about the battery life on these other devices - we've already seen that the battery of the amazing, feature-filled Nokia N95 is not that great. RIM has always paid attention to power consumption. In fact, the BlackBerry 8800, although slim, could probably be even slimmer but they opted to include the largest capacity battery a BlackBerry has ever shipped. Definitely a good call if GPS and media are power hungry. I'm actually quite curious about the battery life on these other devices – we've already seen that the battery of the amazing, feature-filled Nokia N95 is not that great.

]]> http://www.saunderslog.com/2007/05/10/rim-repositions-for-consumer-touts-battery-life/#comment-4910 Andrew Thu, 10 May 2007 11:49:55 +0000 http://saunderslog.com/2007/05/10/rim-repositions-for-consumer-touts-battery-life/#comment-4910 Power management is the holy grail of the BB and the collaborative possibilities that RIM offers outweigh its band aid approach to media handling. They should focus on that rather than trying to compete with the iPod in media. The BB offers much more to the 'soccer mom' than the iPhone will, and media capabilities are probably at the bottom of the list for that market segment; whereas calendering and household management are at the top. Power management is the holy grail of the BB and the collaborative possibilities that RIM offers outweigh its band aid approach to media handling. They should focus on that rather than trying to compete with the iPod in media. The BB offers much more to the 'soccer mom' than the iPhone will, and media capabilities are probably at the bottom of the list for that market segment; whereas calendering and household management are at the top.

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