February 14, 2007
In the world of PR, sound-bites are the sliver of seared foie-gras adorning your steak. Having carefully constructed a story and a position, your hope is that a clever sound-bite will hook the reporter, and provide the flourish, the finish, that will really make the story fly. In my days at Microsoft, we used to spend [...]
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February 14, 2007
Preparing the Talk-Now demo video which I posted yesterday has been a fascinating odyssey. Keeping in mind that I am an utter video neophyte, although I do have some skills as a still photographer, the result turned out pretty alright. This post, then, is for all the video-noobs out there like me. It’ll save you [...]
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