Although the spotlight has been shining on Asterisk creator Digium of late with their executive announcements and expansion plans, the grass hasn’t been growing under Fonality’s feet either. Just announced this morning: Fonality has raised a C round of $7 million from Intel Capital in order to facilitate market expansion.
Fonality will use most of the new money to expand its marketing channel, with the rest going toward product development. Its direct sales efforts are doing fine, according to [Fonality CEO Chris]Â Lyman, but it needs to do more to develop sales through resellers. Although it’ll be expanding both in the U.S. and overseas, it sees particular opportunity in some Asian and European markets.
Wasn’t channel creation also a big reason for Digium’s recent executive announcements? Hmmm.
Everybody loves a horse race, and this one seems to be the real deal.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
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To quote Mr. Abramson "Distribution—the web is a lousy distribution outlet. I repeat. The web is a lousy distribution outlet."
The best products get left behind to clever channel management strategies, it happens time and time again.