ChaCha: human guided search

by alec on February 6, 2007

ChaCha is a new web search service which pairs human guides with searchers to more precisely target search results.  With 29,000 guides, it uses human experts to augment the search engines capabilities.  The idea shows enough promise that Amazon’s Jeff Bezos put in six million of his own dollars.

A review of the service from the MIT Tech Review gives mixed results, however. 

Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.

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