Comments on: Get me a Kohler shower head… please! http://www.saunderslog.com/2007/01/22/get-me-a-kohler-shower-head-please/?utm_source=rss&utm_medium=rss&utm_campaign=get-me-a-kohler-shower-head-please An outcome-driven leader, proven technology product developer, and marketer with over 20 years of hands-on experience including start-up, small and large business environments, and the board room. This is my blog. Thu, 26 Jan 2012 17:15:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Peter Childs http://www.saunderslog.com/2007/01/22/get-me-a-kohler-shower-head-please/#comment-4387 Peter Childs Mon, 22 Jan 2007 18:03:37 +0000 http://saunderslog.com/2007/01/22/get-me-a-kohler-shower-head-please/#comment-4387 I'd agree that objective of web promotion has to be more than moving you from a viral video to the corporate web site - it would be useful (and increase sales) if you could speak to someone about the product and service. Not only is it more immediate - it's more compelling. It also seems to me that as the costs of voice drops to zero allowing users of a ecomerace sites to speak with each other may also improve sales. It's about creating a shopping expereince that is social instead of about comparing features. price and delivery. I’d agree that objective of web promotion has to be more than moving you from a viral video to the corporate web site – it would be useful (and increase sales) if you could speak to someone about the product and service. Not only is it more immediate – it’s more compelling.

It also seems to me that as the costs of voice drops to zero allowing users of a ecomerace sites to speak with each other may also improve sales. It’s about creating a shopping expereince that is social instead of about comparing features. price and delivery.

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