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ZDNet: Talk-Now shows availability based upon relationship

ZDNet’s Matt Miller (the Mobile Gadgeteer) has posted a short piece on iotum Talk-Now for Blackberry.  He nails the story when he says:

The application doesn’t simply broadcast the same availability to everyone, but uses a Relevance Engine to determine what status is shown to your contact based upon relationships you have established and what you are actually doing.

Exactly!

When we built Talk-Now, we simply repurposed the information in the iotum Relevance Engine to reflect availability and willingness to converse, as opposed to using that information to filter calls.  Talk-Now is a New Presence application.

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