In a crafty piece of marketing yesterday, Skype actually announced that they were raising their prices (yes, indeed!), while positioning this new pricing plan as disruptive.Â
- They’ve rolled out a new SkypePro plan, which allows unlimited local calling, and includes Skype VoiceMail.Â Â You used to pay 15 euros annually for Skype VoiceMail, and most people use Skype for long distance calling. SkypePro is 2 euros per month.Â
- They’ve introduced a new “connection fee” at the beginning of every call to the PSTN.Â Common in the prepaid phone card industry, this 3.9 eurocent fee guarantees a (small) minimum revenue for every call, even those very short calls that end in voice mail.Â
Madame Meg must be putting some pressure on Niklas and his team to make a contribution to the bottom line.