Is it really Gizmo, or a slick plumbing job?

by alec on January 2, 2007

Om Malik interrupted his New Years Day convalescense to take a poke at some of the stories hyping Gizmo Project on Nokia handsets — the N80i and the 770 specifically.  He says that two handsets do not a trend make.  I’d take it one step further and ask the obvious: is it really fair to refer to the software which Robertson’s team has put on the N80i as “Gizmo Project”?  It’s very cool to be able to make WiFi SIP calls from the N80i, but the software:

  • Doesn’t give easy access to my Gizmo buddy list.
  • Doesn’t make it easy to create a conference call.
  • Doesn’t include the fun sound effects that Gizmo has.
  • Doesn’t record calls…

And so on…

Without detracting from what has been accomplished, which is considerable, this smells more like an early stage plumbing exercise than the actual bona-fide Gizmo Project running on a Nokia handset.  Ain’t branding wonderful?

Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.

{ 3 comments… read them below or add one }

Jonathan Roberts January 2, 2007 at 6:11 am

Is it anything more than a SIP stack at present? Can it be used with other providers?

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Alec January 2, 2007 at 11:04 am

In the case of both Truphone and Gizmo, I believe they run a small wizard that configures the Nokia SIP stack to work with their back end services.

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buyering September 24, 2009 at 2:51 am

Well done with providing all the nokia gizmos information, it has been so helpful.. I enjoyed it

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