Sometimes spin is pretty obvious, ain’t it?
There’s been a bit of a management shakeup over at Skype. The EBay crew is out, and Dr. Z (Niklas) is back in charge. Om Malik has the inside story as, in true investigative reporter fashion, he’s been reporting the juicy tidbits as they leak out. Jaanus has the sanitized version of the story on the Share Skype blog. And, of course, there’s the press release.Â
It’s spun as a promotion from CMO to President for EBayer Henry Gomez. But then in the next sentence, Gomez is positioned as an advisor to Niklas…
With Kazim’s departure, Henry Gomez, Skype’s Chief Marketing Office and Director of Country Operations, has been named President. In his new role, Gomez will serve as an advisor to Zennstrom and the principal liaison with eBay and PayPal.
Correct me if I’m wrong, but President is usually an operational role, is it not?
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
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