Sometimes spin is pretty obvious, ain’t it?
There’s been a bit of a management shakeup over at Skype.Â The EBay crew is out, and Dr. Z (Niklas) is back in charge.Â Om Malik has the inside story as, in true investigative reporter fashion, he’s been reporting the juicy tidbits as they leak out.Â Jaanus has the sanitized version of the story on the Share Skype blog.Â And, of course, there’s the press release.Â
It’s spun as a promotion from CMO to President for EBayer Henry Gomez.Â But then in the next sentence, Gomez is positioned as an advisor to Niklas…
With Kazimâ€™s departure, Henry Gomez, Skypeâ€™s Chief Marketing Office and Director of Country Operations, has been named President. In his new role, Gomez will serve as an advisor to Zennstrom and the principal liaison with eBay and PayPal.
Correct me if I’m wrong, but President is usually an operational role, is it not?