Fonality has stolen a page from the carriers play-book, and this morning is poised to announce that they’ve recently passed 50 million calls on Fonality based PBX’s, and are currently averaging 1.5 million calls per week. The opening paragraph of their release (which I received last night) reads:
LOS ANGELES – November 28, 2006 – Fonality®, a leader in open source, Asterisk®-based IP telephony systems, today announced that PBXtra customers have placed more than 50 million calls and are now averaging more than 1.5 million calls per week across its award-winning IP-PBX platform. This rapid ramp in call volume further demonstrates Fonality’s success in the middle market and customer demand for high quality, value priced, reliable and fully supported IP telephony solutions.
This is really smart marketing. It tells the world that their business has momentum, and provides yet another (although probably small) news pop. More to the point, it’s something that none of the other Asterisk vendors can claim, because only Fonality’s hybrid model gives them access to this information. Others can claim downloads, or supply shipment numbers, but Fonality can point to actual usage.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
