Congratulations to my friend Wendy Kennedy. Her manual for entrepreneurs, So What? Who Cares? Why You? has just been adopted by Penn State University Innovation Park. Private labelled and delivered as part of Innovation Park’s “cool blue” for innovation initiative, So What? Who Cares? Why You? is the process they use to evaluate ideas and startup company concepts.Â
When Wendy told me about this, I had no idea that Penn State was such a hot-bed of entrepreneurial activity. With 5,500 faculty and 80,000 students, it’s ranked 9th among US universities in R&D expenditures, with a particular focus on nanotechnology, biomaterials, materials research and life science.Â
And if you haven’t checked out Wendy’s book previously, it’s recommended reading.
More details at Wendy’s blog.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
