Sightspeed is the technology behind AMD Live! Communicator Live. Good on you, folks!
The ten second summary of the deal is:
- Sightspeed technologies are the foundation of the AMD Live! Communicator. AMD has taken the existing Sightspeed technology, and customized it to their experience, delivering 30 frame per second video telephony to their customers.
- By itself, this a great feature for AMD customers. If you want more, you can pop over to the Sightspeed website, and get yourself the Sightspeed Premium package which includes more voice mail, video conferencing, a personal web page and much much more!
From a customer’s point of view, this is the best way to experience Sightspeed. AMD Live! is for the living room PC. Now, with AMD Live! Communicator, you can relax on the sofa, and have a family video chat with Grandma on your big screen TV.
It also speaks volumes about Sightspeed’s technology and business practices. AMD could have partnered with Yahoo, Skype, or Microsoft, all of whom have similar products in market. I think they chose Sightspeed for two reasons:Â
- The product. The company consistently wins the top awards in the industry for their product, with particular focus on video quality.
- The company. A twenty person company, out of necessity, is a partnering organization. AMD is going to rebrand Sightspeed’s technology with a new look and feel. I’d be willing to bet that none of Yahoo, Skype, or Microsoft would have gone that far — too much brand dilution for the big guys. For Sightspeed, it’s an opportunity to get into the market with a great partner, and upsell the customer later.
Kudos to the Sightspeed team. They’ve got a great product, and they are clearly ready to do business.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
