Ted Wallingford is emerging as a Voice 2.0 firebrand. In Signs of marketing burnout, Ted lays out the four things he thinks Voice 2.0 should be about, and concludes with:
You don’t think consumers want a palatte of best-of-breed solutions instead of an “on-off button†of an expensive, mediocre compromise solution boiled down to the least common demoninator, like we have today with cellular data services and AT&T/Verizon? No way… Consumers are smarter than that. They’re just too accustomed to there not being ANY OTHER OPTION than the mediocre compromise, and they settle for it.
Go, go Ted!
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
