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Signal to Noise » Signs of marketing burnout

 Ted Wallingford is emerging as a Voice 2.0 firebrand.  In Signs of marketing burnout, Ted lays out the four things he thinks Voice 2.0 should be about, and concludes with:

You don’t think consumers want a palatte of best-of-breed solutions instead of an “on-off button” of an expensive, mediocre compromise solution boiled down to the least common demoninator, like we have today with cellular data services and AT&T/Verizon? No way… Consumers are smarter than that.  They’re just too accustomed to there not being ANY OTHER OPTION than the mediocre compromise, and they settle for it.

Go, go Ted!

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