Comments on: Getting Value From Trade Shows: VON Redux http://www.saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/?utm_source=rss&utm_medium=rss&utm_campaign=getting-value-from-trade-shows-von-redux An outcome-driven leader, proven technology product developer, and marketer with over 20 years of hands-on experience including start-up, small and large business environments, and the board room. This is my blog. Thu, 26 Jan 2012 17:15:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Victoria http://www.saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3521 Victoria Tue, 31 Aug 2010 11:29:42 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3521 As for your comment about people walking by booths and are uncertain about what the company is selling, that is very true. I have attended consumer oriented tradeshows and will walk by booths that have no visitors. I believe it's important for companies to give something away to spark attention. It could be free food samples or <a href="http://promotions.advanceweb.com" rel="nofollow">imprinted promotional products</a>. As for your comment about people walking by booths and are uncertain about what the company is selling, that is very true. I have attended consumer oriented tradeshows and will walk by booths that have no visitors. I believe it's important for companies to give something away to spark attention. It could be free food samples or imprinted promotional products.

]]> By: Angie http://www.saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3520 Angie Wed, 02 Apr 2008 16:24:41 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3520 I think you're right when you say that it mainly depends on your goals. Everything else works itself out from there. I think you're right when you say that it mainly depends on your goals. Everything else works itself out from there.

]]> By: Smith On VoIP - Insights on VoIP Products and Services » Fall VON Revisited http://www.saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3519 Smith On VoIP - Insights on VoIP Products and Services » Fall VON Revisited Sun, 01 Oct 2006 01:43:01 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3519 [...] It seems that my original post on Fall VON fueled a war of words this week when fellow blogger Tom Keating wrote a saterical post about the Fall VON being more about Video on the Net then Voice. It seems that Tom’s post even got Jeff Pulver’s attention, causing him to make a WTF call to the CEO of Voxilla. (NOTE: Only Eric was disappointed with FALL VON, not Voxilla. They thought it was great.) Alec Saunders, a long time VON supporter, added on his blog that Iotum had a great show and even offered some insights on how an exhibitor can put themselves in the best position to have a “great show.” [...] [...] It seems that my original post on Fall VON fueled a war of words this week when fellow blogger Tom Keating wrote a saterical post about the Fall VON being more about Video on the Net then Voice. It seems that Tom’s post even got Jeff Pulver’s attention, causing him to make a WTF call to the CEO of Voxilla. (NOTE: Only Eric was disappointed with FALL VON, not Voxilla. They thought it was great.) Alec Saunders, a long time VON supporter, added on his blog that Iotum had a great show and even offered some insights on how an exhibitor can put themselves in the best position to have a “great show.” [...]

]]> By: Alec http://www.saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3518 Alec Thu, 28 Sep 2006 16:48:07 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3518 I think you need to find a new team to write your jokes Tom ;) I think you need to find a new team to write your jokes Tom ;)

]]> By: Tom Keating http://www.saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3517 Tom Keating Thu, 28 Sep 2006 14:02:41 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3517 >>Tom Keating took a humorous swipe at VON this morning. Well, at least, I am going to treat it as humor First, glad you found it humorous. Second, it was indeed intended as humor, so I hope everyone - Pulver included took it that way. >>Tom Keating took a humorous swipe at VON this morning. Well, at least, I am going to treat it as humor

First, glad you found it humorous. Second, it was indeed intended as humor, so I hope everyone – Pulver included took it that way.

]]> By: Alec http://www.saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3516 Alec Thu, 28 Sep 2006 11:00:00 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3516 Unfortunately, Ben and Luca, most people don't define what they want first. Many folks go to a show viewing it as a lead generating opportunity, when in fact it's a very expensive tool for generating leads. Unfortunately, Ben and Luca, most people don’t define what they want first. Many folks go to a show viewing it as a lead generating opportunity, when in fact it’s a very expensive tool for generating leads.

]]> By: luca http://www.saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3515 luca Thu, 28 Sep 2006 08:40:24 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3515 I agree with you. It mainly depends on your goals. I agree with you. It mainly depends on your goals.

]]> By: Industry Trade Shows « Ben Lucier’s Blog http://www.saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3514 Industry Trade Shows « Ben Lucier’s Blog Wed, 27 Sep 2006 22:05:23 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3514 [...] Alec Saunders writes a good post on getting the most from trade shows.   [...] [...] Alec Saunders writes a good post on getting the most from trade shows.   [...]

]]> By: Ben Lucier http://www.saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3513 Ben Lucier Wed, 27 Sep 2006 18:01:11 +0000 http://saunderslog.com/2006/09/27/getting-value-from-trade-shows-von-redux/#comment-3513 Excellent points Alec, agree with you 100%. The same can also be said for those who are not exhibiting... but attending. With over 300 exhibits, we would have found ourselves out of time if we didn't clearly set our expectations with the exhibitors up front. For example: I noticed many vendors launching into their sales pitch without so much as asking their potential customer what their target price range is. It's silly to think that many of the vendors would launch into a sales pitch for a product that's $150,000, only to find out their target customer is only willing to spend $25,000. It's important to be friendly, but you have to know when to cut your conversation short and move on to the next candidate standing in your booth. Somebody would do well to write a HOW TO on conferences. Hrm... Conference Exhibiting for Dummies? Excellent points Alec, agree with you 100%. The same can also be said for those who are not exhibiting… but attending. With over 300 exhibits, we would have found ourselves out of time if we didn't clearly set our expectations with the exhibitors up front. For example: I noticed many vendors launching into their sales pitch without so much as asking their potential customer what their target price range is.

It's silly to think that many of the vendors would launch into a sales pitch for a product that's $150,000, only to find out their target customer is only willing to spend $25,000. It's important to be friendly, but you have to know when to cut your conversation short and move on to the next candidate standing in your booth. Somebody would do well to write a HOW TO on conferences. Hrm… Conference Exhibiting for Dummies?

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