Comments on: An Old Idea Gains Currency http://www.saunderslog.com/2006/08/01/an-old-idea-gains-currency/?utm_source=rss&utm_medium=rss&utm_campaign=an-old-idea-gains-currency An outcome-driven leader, proven technology product developer, and marketer with over 20 years of hands-on experience including start-up, small and large business environments, and the board room. This is my blog. Thu, 26 Jan 2012 17:15:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Aswath http://www.saunderslog.com/2006/08/01/an-old-idea-gains-currency/#comment-3231 Aswath Wed, 02 Aug 2006 09:01:54 +0000 http://saunderslog.com/2006/08/01/an-old-idea-gains-currency/#comment-3231 Can't the "intelligent end-point" play the tune thereby negating another ARPU scheme? I guess the "stupid network" is slowly becoming "intelligent" because that is where the money is. Can’t the “intelligent end-point” play the tune thereby negating another ARPU scheme? I guess the “stupid network” is slowly becoming “intelligent” because that is where the money is.

]]> By: Alec http://www.saunderslog.com/2006/08/01/an-old-idea-gains-currency/#comment-3232 Alec Wed, 02 Aug 2006 07:12:07 +0000 http://saunderslog.com/2006/08/01/an-old-idea-gains-currency/#comment-3232 Very true Aswath. And, in fact, I understand that there are a number of telephones on the market which can do this already. Your point about the "stupid network" becoming "intelligent" is a good one. I think two things conspire to maintain the status quo: First, the telephone companies subsidize the handsets. So long as customers are willing to take handset freebies, the services locked to those handsets will be the ones we buy. Second, most of the handsets today are incapable of locally hosting the advanced media services. They will be able to do this, just not right now. In this specific case, my opinion is that the background tone service is not valuable enough to warrant a media server on it's own. IMO, it's more likely that this feature will not be widespread until implemented on the handset. Very true Aswath. And, in fact, I understand that there are a number of telephones on the market which can do this already.

Your point about the "stupid network" becoming "intelligent" is a good one. I think two things conspire to maintain the status quo: First, the telephone companies subsidize the handsets. So long as customers are willing to take handset freebies, the services locked to those handsets will be the ones we buy. Second, most of the handsets today are incapable of locally hosting the advanced media services. They will be able to do this, just not right now.

In this specific case, my opinion is that the background tone service is not valuable enough to warrant a media server on it's own. IMO, it's more likely that this feature will not be widespread until implemented on the handset.

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