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Free Gizmo?

Andy Abramson has learned that Gizmo project is about to make all calls free, in 60 odd countries globally.  This is an intriguing development, which I’ve been predicting for a long long time.  However, I wouldn’t have guessed it would be Michael Robertson and Gizmo to do it.  Aside from Michael’s penchant for grand gestures (I think he and I would be good buddies on that basis alone), I would have predicted a vendor with an alternate business model would be the company driving minutes to zero.

If Andy’s right, the cost of using Gizmo will be… nada, zilch, zippo, free… how then do they generate revenue?  Will there be a white label program to monetize the platform?  Click to call advertising?  Michael’s no dummy.  I’m sure there’s a business model, but it’s not obvious yet.

{ 2 comments… add one }

  • luca July 20, 2006, 5:18 am

    Alec, six years ago Abbeynet offered calls to italy landline for free. The service, http://www.chocophone.com, became popular very quickly in Italy. Now, we have 300K users, but the service is no longer mantained, even if still up and running. The model ? Advertising. Not succesfull 6 years ago, but now the scenario has changed. Advertising is the “food” for all the most important and popular web applications and services, because it responds to a precise need: helping companies to get customers. if you want to make money, you have to help companies to do that. IMHO, of course 😉

  • Alec July 20, 2006, 6:06 am

    Cool!

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