June 19, 2006
Don Dodge writes about a recent panel he participated in with Ajit Nazare of Kleiner Perkins. Nazare outlined his 7 rules for startups: KP’s 7 rules for start-ups Instant Value to customers – solve a problem or create value with the first use Viral adoption – Pull, not push. No direct sales force required Minimum [...]
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June 18, 2006
In the category of marketing intangibles, there is surely no concept more intangible than brand. Wikipedia says ”in marketing, a brand is a set of feelings toward a producer”. Even so, brand is surely one of the most misunderstood tools in the marketers kitbag. For many, brand is what they say about themselves to the marketplace, [...]
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