Jajah just became the latest to offer free telephony.Â Their shtick?Â Calls on the PSTN are free, between Jajah members, in a whack of countries.Â If you’re calling between non-members, they cost not much, but a little more than some of the services which don’t have any free calling — aboutÂ 3 cents / minute here in North America.
The interesting parts are the pieces you find when you dig deeper.Â
- First, they have a business account.Â It’s just a regular Jajah account, but with a single bill.Â What it means, though, is that your employees can install any of the Jajah Plaxo, Outlook, Mac, or Firefox toolbars, and immediately start calling from within applications.
- Second, they provide a bunch of click to call buttons.Â Your customers can click to reach you from a web page, and your ordinary phone will ring.
- Third, they expose an API which you can use to integrate Jajah with any website or application.Â
- Fourth, scheduled calling.Â You can schedule phone meetings easily from within Jajah too!
Far from being lame, this is a clever strategy.Â Moreover, the technology foundation for Jajah is Asterisk, which gives them the ability to quickly build out new services, as we have seen them do since their launch a few months ago.
Free voice, new applications, and a user controlled directory… can you say Voice 2.0?