Pimp My Berry!

by alec on June 19, 2006

Here’s a fun story about my partner Howard, and his custom painted Blackberry.  The Globe and Mail’s Mathew Ingram tells all.  The job was done by Roy’s Pontiac Buick Cadillac in Cornwall.  Check it out below (ignore all the top-secret iotum stuff on the board in the background… please!).

Redberry

Photo by Jim Courtney

{ 4 comments… read them below or add one }

Zachary Houle June 19, 2006 at 12:02 pm

Ex-journalist talking here:

Boy, whomever pitched that to the Globe and Mail really did something right, and did something a lot of businesses don't take advantage of enough in their marketing arsenal:

Using a colorful, human interest story to twig the ear of the media.

Because, sometimes, it ain't about the product or the things you're doing as a company that's the really interesting thing about them. It's the dude who goes to a car dealership to have his BlackBerry pimped up that sometimes is the REAL story worth telling.

And, guess what? It's all publicity for the company in a backhanded way. Bet you that the iotum Web page is hopping with all sorts of hits right now.

Kudos.

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Zachary Houle June 19, 2006 at 12:03 pm

And, of course, I meant to say "about you" and not "them". (rolls eyes).

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/pd June 19, 2006 at 3:55 pm

waaaaaaaaa.. where can I pimp my berry ?

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Mathew Ingram June 19, 2006 at 7:16 pm

You're totally right, Zachary, those are the interesting stories. In this case, however, it wasn't really pitched so much as it fell into my lap — I just happened to see Howard's RedBerry at a Toronto blogger meetup and bugged him to tell me about it. To his credit though, he went out of his way to help with the piece, including writing up how it happened and sending me the photos.

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