Don Dodge writes about a recent panel he participated in with Ajit Nazare of Kleiner Perkins.Â Nazare outlined his 7 rules for startups:
KP’s 7 rules for start-ups
- Instant Value to customers – solve a problem or create value with the first use
- Viral adoption – Pull, not push. No direct sales force required
- Minimum IT footprint, preferably none. Hosted SaaS is best.
- Simple, intuitive user experience – no training required.
- Personalized user experience – customizable
- Easy configuration based on application or usage templates
- Context aware – adjust to location, groups, preferences, devices, etc.
I find the context awareness point very intriguing.Â Wish that I’d been there to hear the panel.Â Naturally, I believe that context awareness is a critical element of producing truly useful software, and true context awareness is difficult to achieve in all cases.Â Take presence, for instance.Â Most implementations require you to set a specific presence status.Â Some can anticipate some kinds of presence (“oh… there’s been no typing for a while… you’re probably away from the PC”).Â None can automatically set all presence settings based on context.Â Perhaps that’s too much to ask, as well.Â Who knows?