Comments on: Being a Corporate Shill http://www.saunderslog.com/2006/05/20/2474/?utm_source=rss&utm_medium=rss&utm_campaign=2474 An outcome-driven leader, proven technology product developer, and marketer with over 20 years of hands-on experience including start-up, small and large business environments, and the board room. This is my blog. Thu, 26 Jan 2012 17:15:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tris Hussey http://www.saunderslog.com/2006/05/20/2474/#comment-2223 Tris Hussey Sun, 21 May 2006 22:27:04 +0000 http://saunderslog.com/2006/05/20/2474/#comment-2223 Alec, No worries. No harm, no foul. Actually, I'm really happy that it's getting attention and a catchy headline is a good way to do that! I don't like getting presss releases either. I preferr to know the people and have written about them before. Just a release out of the blue goes into the "blog about it when even my cat is too boring" file. Alec, No worries. No harm, no foul. Actually, I'm really happy that it's getting attention and a catchy headline is a good way to do that!

I don't like getting presss releases either. I preferr to know the people and have written about them before. Just a release out of the blue goes into the "blog about it when even my cat is too boring" file.

]]> By: Alec http://www.saunderslog.com/2006/05/20/2474/#comment-2222 Alec Sun, 21 May 2006 08:23:31 +0000 http://saunderslog.com/2006/05/20/2474/#comment-2222 Andrew, I think Andy's program was run very well. On the press release front, I get them, and solicitations all the time. I DO take the time to read many of them, but if they're clearly in left field, then they are, as you point out, spam. Sometimes, though, one strikes me as interesting, and I write a longer reply back. For instance, recently I was approached by a compay that provides LED components for lighting, which is something that personally interests but I have never written about on the blog. I told him what I WOULD be interested in writing about, and suggested he contact me again when those products were available. Andrew, I think Andy's program was run very well. On the press release front, I get them, and solicitations all the time. I DO take the time to read many of them, but if they're clearly in left field, then they are, as you point out, spam. Sometimes, though, one strikes me as interesting, and I write a longer reply back. For instance, recently I was approached by a compay that provides LED components for lighting, which is something that personally interests but I have never written about on the blog. I told him what I WOULD be interested in writing about, and suggested he contact me again when those products were available.

]]> By: Alec http://www.saunderslog.com/2006/05/20/2474/#comment-2221 Alec Sun, 21 May 2006 08:19:34 +0000 http://saunderslog.com/2006/05/20/2474/#comment-2221 Tris -- didn't mean, in any way, to imply that you were shilling. My apologies if my writing implied that. Tris — didn't mean, in any way, to imply that you were shilling. My apologies if my writing implied that.

]]> By: Andrew http://www.saunderslog.com/2006/05/20/2474/#comment-2220 Andrew Sat, 20 May 2006 21:22:33 +0000 http://saunderslog.com/2006/05/20/2474/#comment-2220 Agreed, good ground rules and good discussion. The guys at <a href="http://www.forimmediaterelease.biz" rel="nofollow">http://www.forimmediaterelease.biz</a> have been discussing the right and wrong way to leverage the blogosphere for PR, they use Andy Abramson's Nokia blogger relations as a good example of what to do, as well as others they have worked on. I dislike receiving press releases out of the blue from people I have never spoken to or companies I know nothing about, essentially I consider this spam as it is sent with the hopes that I blog it. It generally recieves a standard "what am I suppose to do with this response, if you have software or product you would like me to review please call and I would be happy to discuss" etc.. or call a professional PR/Blogger to learn how to set up a blogger relations program.. Agreed, good ground rules and good discussion. The guys at http://www.forimmediaterelease.biz have been discussing the right and wrong way to leverage the blogosphere for PR, they use Andy Abramson's Nokia blogger relations as a good example of what to do, as well as others they have worked on.

I dislike receiving press releases out of the blue from people I have never spoken to or companies I know nothing about, essentially I consider this spam as it is sent with the hopes that I blog it. It generally recieves a standard "what am I suppose to do with this response, if you have software or product you would like me to review please call and I would be happy to discuss" etc.. or call a professional PR/Blogger to learn how to set up a blogger relations program..

]]> By: Tris Hussey http://www.saunderslog.com/2006/05/20/2474/#comment-2219 Tris Hussey Sat, 20 May 2006 19:12:40 +0000 http://saunderslog.com/2006/05/20/2474/#comment-2219 Alec, Thank you for continuing this discussion (especially on a holiday weekend!). I don't consider myself a corporate shill (lots of negative stuff attached to that term), but yes we're going to need some kind of guildines. I think early on though it's going to be a gut feel thing ... and friends letting friends know when they might be getting too close to the line. Alec, Thank you for continuing this discussion (especially on a holiday weekend!). I don't consider myself a corporate shill (lots of negative stuff attached to that term), but yes we're going to need some kind of guildines. I think early on though it's going to be a gut feel thing … and friends letting friends know when they might be getting too close to the line.

]]> By: Easton Ellsworth http://www.saunderslog.com/2006/05/20/2474/#comment-2218 Easton Ellsworth Sat, 20 May 2006 17:21:23 +0000 http://saunderslog.com/2006/05/20/2474/#comment-2218 Alec, I think those are good groundrules to follow. Disclosure is always important - letting the reader know when you have a vested interest in something or someone you're writing about. Alec, I think those are good groundrules to follow. Disclosure is always important – letting the reader know when you have a vested interest in something or someone you're writing about.

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