I’m not sure what set Ken off yesterday, but he’s published a pretty strong piece condemning splogs. Phoneboy follows up, noting that bloggers are "attention whores". Bloggers need an identity.
Yesterday I gave an interview to Grant Buckler, a local freelancer who’s writing a piece on blogging. I pointed him at all my favorite sources, like Scoble and Shel, and talked about the impact that my blogging has had on iotum. Thinking about it later, I realized that I could have broken down the reason to blog to two simple ideas:
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thought leadership. The goal of a thought leadership campaign is effectively position a company around vision and ideas in the market — for example, the Voice 2.0 meme which I keep writing about. Blogging is an essential part of a modern thought leadership campaign.
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customer responsiveness. Leave the comments on, and you have a great vehicle for having a conversation with your market.
So think about it. A splog fulfills neither goal. It’s just a link farm designed to generate Google search results.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
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What about this from gaping void: http://www.gapingvoid.com/we%20need%20to%20re-inv…
Love it!