The Pew Internet and American Life Project is an amazing resource. The project is a Pew Research Center, a subsidiary of the Pew Charitable Trusts. They publish 15 to 20 pieces of detailed trend research a year, and it’s absolutely free.
Their latest, on Cell Phone Usage, has some fabulous information in it about how people use the cell phone, their likes, dislikes, and wants all segmented by age, ethnic and usage demographics. I grabbed these tidbits for iotum:
In this survey of adult cell users, more than a third say their cell phones have enabled some type of unwelcome intrusion in their lives.
- 24% of cell-using adults report they often feel like they have to answer their cell phones even when it interrupts a meeting or a meal.
- 22% believe that "too many" people try to get in touch with them because others know they have a cell phone.
Cell phone use is changing expectations about when and how others are available to us. These results show how much cell owners have a love-hate relationship with their phones. On the one hand, they like that they can reach out to others no matter where they are. On the other hand, they are sometimes not too happy that others – perhaps including their bosses and work colleagues – can reach out to them at any place and time.