Friday, December 9, 2005

del.icio.us: How Much Did the Employees Get?

by alec on December 9, 2005

I will preface this by saying I know NOTHING about the actual deal between Yahoo and del.icio.us.  Om Malik’s posting, in which he speculated about the buyout price, set me thinking about the various scenarios for employees in this buyout.  You may recall a couple of weeks ago I wrote about participating vs preferred shares, and how they could impact employee stockholders and founders at exit, especially in the case of a small exit.  If the numbers are as Om speculates, then this seemed like a perfect opportunity to illustrate that impact.

So, for the sake of argument we are going to assume that the cap structure of the company is 25% VC owned (as Om speculates), 15% for the employee stock option pool (a common number), and 60% founders stake.  We will treat the 1.5 million investment in April as the sole investment.

If the VC owns common stock, as the employees and founders do, this is what the exit scenario looks like at $5, $10 and $15 million.

Exit Price  $  5,000,000    $10,000,000    $15,000,000  
Founders  $  3,000,000 60%  $  6,000,000 60%  $  9,000,000 60%
Employees  $     750,000 15%  $  1,500,000 15%  $  2,250,000 15%
VCs  $  1,250,000 25%  $  2,500,000 25%  $  3,750,000 25%

If, however, the VC owns preferred stock, with a 1 time liquidation preference, this is the exit scenario.  You can see the effect of the preferred stock.  It puts a floor on the VC’s risk.

Exit Price  $  5,000,000    $10,000,000    $15,000,000  
Founders  $  2,800,000 56%  $  6,000,000 60%  $  9,000,000 60%
Employees  $     700,000 14%  $  1,500,000 15%  $  2,250,000 15%
VCs  $  1,500,000 30%  $  2,500,000 25%  $  3,750,000 25%

If that stock is participating preferred stock (a very common scenario) with a 1 time liquidation preference, a significant uptick in the VC takehome occurs.

Exit Price  $  5,000,000    $10,000,000    $15,000,000  
Founders  $  2,100,000 42%  $  5,100,000 51%  $  8,100,000 54%
Employees  $     525,000 11%  $  1,275,000 13%  $  2,025,000 14%
VCs  $  2,375,000 48%  $  3,625,000 36%  $  4,875,000 33% >

And finally, if the VC is very greedy, and wants a 2x liquidation preference, plus participation, there’s a dramatic difference.

Exit Price  $  5,000,000    $10,000,000    $15,000,000  
Founders  $  1,200,000 24%  $  4,200,000 42%  $  7,200,000 48%
Employees  $     300,000 6%  $  1,050,000 11%  $  1,800,000 12%
VCs  $  3,500,000 70%  $  4,750,000 48%  $  6,000,000 40%

Again, I don’t know what the structure and terms of the del.icio.us / Yahoo! deal was, so this is all illustrative.  As Om says "I am speculating here, and have no information. So treat it like that…. simple speculation". Per my earlier point, though, most exits aren’t home runs, and the impact of liquidation preferences is felt most acutely on a small exit.  It’s prudent to plan for the singles and doubles rather than just the home run.

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Yahoo, validated!

by alec on December 9, 2005

Well, if you needed validation of the value of the tagging phenomenon, you got it today.  Yahoo!’s second big purchase, del.icio.us, in the tagging space clearly says that Yahoo! believes tags are a valuable asset.

I don’t disagree.

Today, tags might be the ultimate sticky asset.  Your tags are a reflection of your values, your thinking, your mindset.  Shared tags reflect the collective interests of a community.  Tags and profile, together could used as contextual triggers for advertising driving much more precisely targeted delivery than is possible today.  If, as the Web 2.0 advocates suggest, data is the new platform, then Yahoo! just bought a core platform asset.

Tags: validated!

The other big validation that Yahoo!’s purchase of del.icio.us provides is the value of just going and doing something.  Rick Segal wrote, November 27, that successful products get shipped.  Just Ship The Damn Thing (JSTDT)! Don’t try to boil the ocean.  Josh Schacter had a dream, and exploited the power of the web to ship early, and ship often. 

Shipping: validated!

Next up, look for shared tags across Flickr and del.icio.us.  Look for tag driven advertising. 

Web 2.0: validated!

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BarCamp Ottawa

December 9, 2005

I had lunch with Peter Childs today at Sushi Ebi on River Road. We were sketching out how to run a BarCamp Ottawa event — the types of participants, numbers, location and so on.  It looks like it will be a late April event, simply because I am slammed until sometime in March.  If you’re interested [...]

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Connecting the Dots: Aswath Rao on IP Communications

December 9, 2005

Aswath Rao has written recently about the topic of "IP Communications".  In Graduating from 9 out of 9 to Applause, he writes about David Beckemeyer’s win with PhoneGnome, and then goes on to assert that the SlingBox is also an IP Communications device.  And, in What is IP Communications? he expands on this theme, defining IP Communications [...]

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Gun Violence in Canada

December 9, 2005

Yesterday Paul Martin’s Liberals made campaign headlines with a plan to ban handguns in Canada.  The Jane-Finch neighborhood in Toronto has been the target of a series of shootings recently, and the issue of gun control plays well to Canadians.  I grabbed a couple of numbers out of a very large list of gun statistics [...]

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Martin needs UPnP

December 9, 2005

Martin Geddes is having printer troubles.  Specifically, how do you attach a bluetooth enabled laptop running Windows XP to a USB printer via a Linux server?  He uses that as a jumping off point to talk about the stupid network, commenting that "I thought I “got” this stupid network stuff. But I still casually accepted these [...]

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Crow on Simplicity

December 9, 2005

Following on Albert Lai’s opening post on Simplicity, David Crow adds some thoughts.  David’s post is link rich — full of references to design gurus like Don Norman.  Well worth a read.

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