Regarding how Rogers might prioritize podcast traffic lower than email or web, a reader wrote to me this afternoon with this:
I work for a small service provider and talked to the four largest traffic monitoring solutions: Sandvine, Packeteer, Cachelogic, and Allot Communications. I can’t recall who said it (I think it’s either Sandvine or Cachelogic), but one of them said that N.A. cable operators are controlling their peak traffic (and costs) by selective rejecting certain P2P requests at certain times. So rather than blocking it out outright, they are automating the selective rejection at certain times. Which is different again than apply rate policies.
I presume Rogers is doing something similar with podcasts.
Not blocking, but degrading.
Alec Saunders is the Vice President of Developer Relations for BlackBerry maker Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
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