Isn’t the real question not through or around, but whether the application vendors need the carrier network as a channel? After all, if you could go to market without having to languish 18 months in trial, why would you waste the time?
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
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Well put Alec. I agree with your question.
The current vehicle for delivering the applications for the mobile platform are too "carrier" centered. Nobody will "need" them if there is a new vehicle that can be implemented (I have been mulling over some ideas for a little while now), but till then, I guess most will need to work "through" them.