For those still baffled by Microsoft’s acquisition of Zurich-based mediastreams.com, EWeek provides further insights.
Media-streams.com’s ePhone click-and-call product, which is a small-enterprise system with a subset of PBX features designed to assist in desktop-oriented telephony and to provide telephony based on Session Initiation Protocol (SIP).
The product contains an advanced architecture based on SIP-CSTA (Computer Supported Telephony Application).
CSTA, of course, is a popular PBX integration API for applications. What this means is that (a) existing small enterprise PBX applications (small call centers and so on) should theoretically be easily portable to the Mediastreams system, and (b) we should look for more click-to-call features in Communicator and LCS.
Another building block in Microsoft’s communications platform.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
