Dell’s very funny Mitch Ferrence campaign for the DJ Ditty seems to be a bit of a bust.
I wondered about it, because:
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The top search item sending traffic to saunderslog.com this month is the term "Mitch Ferrence" which I’ve written about once, so it surprised me that I should be getting traffic.
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This morning there was an obvious bit of comment spam from a Dell flack on the entry, linking back to the Mitch Ferrence site. Since when do I rate visits from Dell PR folks?
Googling Mitch Ferrence showed just 622 references.
So much for viral marketing.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
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