Comments on: Google Talk Business Model http://www.saunderslog.com/2005/09/05/google-talk-business-model/?utm_source=rss&utm_medium=rss&utm_campaign=google-talk-business-model An outcome-driven leader, proven technology product developer, and marketer with over 20 years of hands-on experience including start-up, small and large business environments, and the board room. This is my blog. Thu, 26 Jan 2012 17:15:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Alec http://www.saunderslog.com/2005/09/05/google-talk-business-model/#comment-258 Alec Tue, 06 Sep 2005 06:49:27 +0000 http://saunderslog.com/2005/09/05/google-talk-business-model/#comment-258 I agree that technology exists to set up PPClick/PPCall calls without paying Google a bounty of any kind. Indeed, you can set up click through ads without paying Google a bounty. Just put any of dozens of rotators on your website, and start serving up banners. In that case, the burden of administering the advertising server, measuring the effectiveness of the ads, and selling the ads, falls on the owner of the website. But obviously there is a business doing this -- that's what Google does. So, the application isn't voice. It's more effective advertising, with all that entails, including measurement. I agree that technology exists to set up PPClick/PPCall calls without paying Google a bounty of any kind. Indeed, you can set up click through ads without paying Google a bounty. Just put any of dozens of rotators on your website, and start serving up banners.

In that case, the burden of administering the advertising server, measuring the effectiveness of the ads, and selling the ads, falls on the owner of the website. But obviously there is a business doing this — that's what Google does.

So, the application isn't voice. It's more effective advertising, with all that entails, including measurement.

]]> By: Aswath http://www.saunderslog.com/2005/09/05/google-talk-business-model/#comment-257 Aswath Mon, 05 Sep 2005 23:20:30 +0000 http://saunderslog.com/2005/09/05/google-talk-business-model/#comment-257 I was sloppy in my posting. In another place I wrote what I should have written in my post as well: PPCall is NO MORE lucrative than PPclick. If Google thinks otherwise, then technology is available to use PPClick to set up a call. That is true in scenarios 1 and 2 that you describe. If voice is indeed just an application, why would "Advertisers [] be willing to pay a premium for this"? I was sloppy in my posting. In another place I wrote what I should have written in my post as well: PPCall is NO MORE lucrative than PPclick. If Google thinks otherwise, then technology is available to use PPClick to set up a call. That is true in scenarios 1 and 2 that you describe. If voice is indeed just an application, why would "Advertisers [] be willing to pay a premium for this"?

]]> By: Bradley http://www.saunderslog.com/2005/09/05/google-talk-business-model/#comment-256 Bradley Mon, 05 Sep 2005 22:08:12 +0000 http://saunderslog.com/2005/09/05/google-talk-business-model/#comment-256 Interesting idea. I'm sure Google has some surprises waiting. Interesting idea. I'm sure Google has some surprises waiting.

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