August 26, 2005
Between Google Talk, and Vonage’s S-1 filing, VoIP is hot news these days. A whole bunch of my favorite bloggers have been on the front pages of the Wall Street Journal over the last two days, including Jeff Pulver, Andy Abramson, and Jon Arnold. Congrats guys! August 25th, Talk of the Internet. Andy’s long distance [...]
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August 26, 2005
Wendy Kennedy has a great post (Sizzle without Steak) on developing positioning. You can’t position your product without understanding your customer, their needs, and how your product meets those needs. She offers the classic formula: "For customer X, we offer Y, which gives benefit Z." – what Jonathan Roberts and Rich Tong used to call the [...]
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