Wendy has just published two excellent pieces on market segmentation.
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Market Segmentation is NOT a Marketing Issue. Right on! It’s a whole company issue, and right at the core of which products and business strategies you will pursue.
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First Things First — What is a Market Segment?. Confusing segments and markets is a common mistake. What can I say? GUILTY. Wendy tells you how not to make that mistake.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
