Some time ago, at the behest of my friend Wendy Kennedy, I started out to write a series of articles on marketing lessons learned at Microsoft. It’s been over two years since the last, but a couple of weeks back I wrote the latest while sitting on a four hour train ride from Toronto. Without further ado: Rule #4: Segment, segment, segment.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
